Your one-stop-shop for furniture trade buyers.
Wholesale Indonesian Furniture for Retailers & Importers
12,000+ handcrafted products | Sustainable reclaimed teak & rattan | Direct from wholesale Indonesian furniture manufacturer | Custom capabilities for exclusive designs
Why Retailers Choose Zenddu
WHOLESALE INDONESIAN FURNITURE
Zenddu supplies furniture retailers and importers worldwide with distinctive handcrafted Indonesian furniture that differentiates your showroom. Based in Bali since 2018, we supply over 12,000 products including indoor furniture, outdoor collections, lighting, and home decor using sustainable reclaimed teak, suar wood, and rattan. Our retail partners are in North America, Europe, and Australia.
Whether you need container-full catalog orders or custom exclusive designs for your brand, Zenddu provides direct manufacturer pricing, flexible minimum orders, and proven international shipping expertise.
Unique Products That Differentiate Your Showroom
In a competitive retail market, distinctive products drive customer interest. Zenddu furniture offers authentic Indonesian craftsmanship that mass-market suppliers cannot replicate. Our reclaimed teak furniture features natural character marks, color variations, and aged patina that make each piece genuinely unique. The combination of traditional Balinese woodworking techniques and sustainable materials creates a compelling story you can share with customers seeking meaningful purchases beyond generic furniture.
Direct Manufacturer Pricing
As the manufacturer, Zenddu provides wholesale pricing typically 30-50% below what you’d pay importing through distributors. This margin advantage allows you to either increase profitability or offer more competitive retail pricing.
“For Retail Trade Buyers” – General introduction video for retailers both retail shops and online stores
Extensive Catalog Plus Custom Capabilities
BIG CHOICE
Choose from over 12,000 existing designs across all furniture categories, or leverage our custom manufacturing to create exclusive pieces for your brand. Approximately 40% of our production is custom-made, allowing retailers to develop proprietary designs that competitors cannot copy. This dual approach gives you both the efficiency of catalog ordering and the brand differentiation of custom exclusivity.
Flexible Order Quantities
We understand retail cashflow constraints. While container orders provide the best per-piece economics, we accommodate smaller starting orders allowing you to test our products before large commitments. Minimum orders typically start at USD 5,000 with furniture you can order just one of each. As your business grows, transition to container orders for maximum margin advantage.
Proven International Logistics
Shipping furniture from Indonesia to your market involves complex logistics. Zenddu has extensive experience with international export procedures, container loading optimization, and freight coordination. We work with reliable shipping partners specializing in furniture freight to ensure safe delivery. Our freight forwarder handles all documentation including commercial invoices, packing lists, certificates of origin, and customs paperwork, making the import process straightforward for you.
Sustainable Sourcing Your Customers Value
Modern consumers increasingly seek sustainable products. Zenddu furniture allows you to authentically market environmental responsibility. Our reclaimed teak comes from dismantled buildings (preventing new forest harvesting), rattan is sustainably harvested from certified plantations, and finishes use low-VOC, water-based formulas. All materials carry FSC or SVLK certification. This isn’t greenwashing – it’s genuine sustainability with documentation you can share with customers.
Product Categories for Retailers – Wholesale Indonesian Furniture
Indoor Furniture Collections
Dining Furniture
– Dining tables (4-seat, 6-seat, 8-seat, 10+ seat extensions)
– Dining chairs (wood, upholstered, mixed materials)
– Benches and settees
– Buffets and sideboards
– Bar carts and serving tables
Living Room Furniture
– Sofas and sectionals (2-seat, 3-seat, L-shape configurations)
– Armchairs and accent chairs
– Coffee tables (round, rectangular, organic shapes)
– Side tables and end tables
– Console tables
– Media units and TV stands
– Bookcases and shelving
Bedroom Furniture
– Platform beds (all standard sizes)
– Bed frames with storage
– Nightstands and bedside tables
– Dressers and chests
– Wardrobes and armoires
– Vanities and mirrors
– Benches and ottomans
Outdoor Furniture Collections
Outdoor Dining
– Teak dining tables (extendable and fixed sizes)
– Teak dining chairs and benches
– Outdoor bar sets
– Serving carts
Outdoor Lounge
– Deep seating sofas and sectionals
– Lounge chairs and armchairs
– Chaise lounges and daybeds
– Outdoor coffee tables and side tables
– Umbrellas and shade structures
Poolside & Garden
– Sun loungers (adjustable backs)
– Pool daybeds
– Adirondack chairs
– Garden benches
– Planters and garden accessories
Lighting Collections
Chandeliers
– Pendant clusters
– Linear chandeliers for dining areas
– Grand statement pieces for high ceilings
– Materials: rattan, bamboo, metal, capiz shell, wood beads
Pendant Lights
– Single pendants (kitchen islands, entry)
– Drum pendants
– Globe pendants
– Natural fiber woven pendants
Table & Floor Lamps
– Bedside table lamps
– Desk lamps
– Console table lamps
– Floor lamps (arc, tripod, torchiere styles)
Wall Sconces
– Bedroom sconces
– Hallway and entry lighting
– Outdoor wall lights
Home Decor & Accessories
Wall Decor
– Mirrors (round, rectangular, organic shapes, with frames)
– Wall art (carved panels, metal sculptures, fiber art)
– Shelving and wall-mounted storage
Decorative Objects
– Vases (ceramic, wood, metal)
– Bowls and trays
– Sculptures and statues
– Candle holders
– Textile accessories (pillows, throws, table runners)
Custom Manufacturing for Retailers
Create Exclusive Products for Your Brand
Many successful retailers differentiate their business through proprietary designs competitors cannot copy. Zenddu’s custom manufacturing allows you to develop exclusive furniture collections bearing your brand identity.
Custom Process for Retailers
1. Design Development: Provide sketches, drawings, reference photos, or existing pieces you’d like us to recreate with modifications. Our design team creates shop drawings for your approval.
2. Prototype Production: For new designs, we can produce 1 prototype sample for evaluation. You review quality, proportions, finish, and make refinements before full production. (Chargeable)
3. Production Run: Once approved, we manufacture your custom order quantity. Minimum orders for custom designs can be as low as one piece, depending on complexity.
4. Exclusivity Options: For larger commitments, we can grant exclusive rights ensuring we won’t sell your custom design to other retailers in your market.
Popular Custom Applications:
– Adjusting standard designs to fit your market’s size preferences (Americans often want larger furniture)
– Creating furniture in specific finish colors matching your brand palette
– Modifying designs to use different materials (switching wood species, adding metal accents)
– Developing proprietary designs based on your customer research
– Creating matching collections across multiple product categories
Custom Pricing: Custom pieces typically are the same price as the catalog equivalents. So you free to have exactly what you want with no premium price.
How to Order from Zenddu
ORDER PROCESS
Step 1: Browse & Select
Review our online catalog. Select products you’re interested in carrying. Note product codes, desired quantities, and any customization preferences.
Step 2: Request Quotation
Add the products to the quote cart. Submit the quote cart with your product selections and contact details. We’ll provide detailed quotation including:
– Per-piece wholesale pricing
– Sizes and material specifications
– Production timeline
– Payment terms
– Quotes take about 3 to 4 working days to produce.
Step 3: Approve Quote & Order
Review quotation and request any adjustments. Once satisfied, approve the quote. We’ll send a proforma invoice for your records.
Step 4: Deposit Payment
Pay 50% deposit to confirm order and begin production. We accept international wire transfers (SWIFT/bank transfer).
Step 5: Production
Standard catalog items: 6-8 weeks production
Custom items: 8-12 weeks production
Large orders: 10-14 weeks production
We provide progress updates and photos at key milestones.
Step 6: Quality Inspection & Approval
Before shipping, we photograph the complete order for your approval. Identify any concerns and we’ll address them before loading.
Step 7: Balance Payment & Shipping
Pay remaining 50% balance. We arrange container loading and international shipping. You receive all export documents, bill of lading, and tracking information.
Step 8: Customs Clearance & Delivery
Most retailers arrange the shipping through our freight forwarder.
Quality Assurance
Manufacturing Standards
Every Zenddu product meets rigorous quality standards before export:
Materials Inspection:
– Wood moisture content tested (8-12% for furniture-grade timber)
– Visual inspection for knots, cracks, or defects
– Material certification verification (FSC/SVLK)
Construction Quality:
– Mortise and tenon joinery (superior to dowel construction)
– Reinforced corner blocks on upholstered pieces
– Glue joint strength testing
– Hardware quality verification (hinges, drawer slides, etc.)
Finish Quality:
– Smooth sanding to 220-grit minimum
– Even stain/finish application
– Multi-coat finishing (typically 3-5 coats)
– Final buffing and waxing
Pre-Ship Inspection:
– Dimensional accuracy vs. specifications
– Stability testing (no wobbling)
– Drawer/door operation smoothness
– Packaging integrity
– Photo documentation of entire order
Ready to Add Zenddu to Your Product Line?
FREQUENTLY ASKED QUESTIONS FOR FURNITURE RETAILERS & IMPORTERS
General Questions About Wholesale Furniture Supply
Can individual furniture retailers order from Zenddu or only large chains?
Yes, individual independent furniture retailers can absolutely order from Zenddu. We work with furniture retailers of all sizes from single-location boutique stores through multi-location regional chains and national furniture retailers.
Our wholesale program accommodates both small retailers testing Indonesian furniture with modest initial orders and established retailers placing regular container orders. Many of our most successful retail partnerships began with small trial orders allowing retailers to evaluate quality before larger commitments. We value long-term retail relationships regardless of initial order size.
What types of furniture retailers does Zenddu supply?
We supply diverse retail segments including independent furniture boutiques and showrooms, outdoor furniture specialty retailers, home decor and lifestyle stores carrying furniture, design-focused retailers emphasizing artisan and sustainable products, e-commerce furniture retailers seeking unique wholesale sources, interior design showrooms selling to trade and retail, and regional furniture store chains.
Our product range and custom capabilities serve retailers from budget-conscious value positioning through luxury high-end markets. The common thread is retailers seeking distinctive furniture differentiating their offerings from mass-market competitors.
Does Zenddu sell to consumers directly or only to retailers?
Zenddu is primarily a B2B wholesale supplier to furniture retailers, interior designers, hospitality clients, and commercial buyers. We do not maintain consumer retail operations competing with our retail partners. Occasionally we work with individual consumers furnishing large properties (luxury homes, holiday villas) where project scope and quantities align with our business model, but our focus is wholesale trade relationships. This ensures we support rather than compete with furniture retailers who are our valued partners.
How does Zenddu protect retail partners from channel conflict?
We protect retail partners through several practices. We do not sell directly to consumers in markets where we have established retail partners. For retailers requesting exclusive designs, we grant exclusivity agreements preventing us from selling those specific designs to other retailers in your market. We maintain confidentiality about retailer pricing and customer information.
We support retailers’ brand positioning by providing them with origin stories, material authenticity, and sustainability credentials enhancing their value proposition. Our business model succeeds when our retail partners succeed, creating aligned incentives for mutual growth.
Product Selection & Catalog Questions
How many furniture products does Zenddu offer retailers?
Zenddu offers over 12,000 furniture products across all categories available to retailers. This extensive range includes indoor furniture (dining, living room, bedroom, office), outdoor furniture (dining, lounge, pool, garden), lighting (pendants, chandeliers, table lamps, floor lamps), and home decor accessories (mirrors, wall art, planters, decorative objects).
This breadth allows retailers to source multiple furniture categories from a single supplier, simplifying procurement and creating cohesive collections. Our range includes both ready-to-order catalog items and customizable designs adaptable to your market preferences.
Can retailers customize furniture from Zenddu’s catalog?
Yes. Approximately 40% of our production is customized to retailer specifications. Common customizations include adjusting furniture dimensions to suit your market (American customers often prefer larger furniture than European or Asian markets), modifying finishes or stain colors to match your brand palette or market preferences, changing wood species or materials, adding or removing design details, adapting comfort specifications for seating, and modifying furniture for specific price points.
These modifications allow you to offer distinctive products competitors cannot replicate while benefiting from our established production processes.
Does Zenddu offer exclusive designs for retailers?
Yes. For retailers making significant commitments, we can develop exclusive furniture designs proprietary to your brand. This involves collaborative design development creating furniture unique to your retail brand, exclusivity agreements preventing us from selling those designs to other retailers in your market.
Custom modifications to existing designs creating proprietary variants, and first rights to new designs in specific categories. Exclusive designs provide competitive differentiation ensuring customers can only purchase these pieces from your stores. Exclusivity typically requires minimum annual purchase commitments but provides substantial competitive advantage.
How often does Zenddu introduce new furniture designs for retailers?
We continuously develop new furniture designs based on market trends, retailer feedback, and design innovation. Retailers typically see new product introductions quarterly, though we don’t force collection changes requiring your existing inventory to become obsolete.
We balance new design development with consistency, allowing retailers to reorder proven sellers while offering fresh designs attracting repeat customers. Retailers can request notifications about new designs in specific categories matching their market focus. For exclusive design partners, we often develop new designs specifically for their brand on agreed schedules.
Ordering Process & Logistics Questions
How does shipping cost affect retail furniture pricing?
Shipping is typically the largest cost beyond wholesale furniture pricing and significantly affects your landed cost and retail pricing. Container shipping from Indonesia vary on location and time of the year. Less-than-container (LCL) shipping costs more per-piece but avoids committing to full containers.
When calculating retail pricing, remember to account for wholesale cost plus shipping allocation plus import duties and taxes plus your operating costs (showroom, staff, marketing) plus desired margin. We help retailers understand complete landed cost for accurate retail pricing decisions.
How does the ordering process work for furniture retailers?
The ordering process follows clear steps. First, browse our catalog online Second, select products you want to carry noting product codes and desired quantities. Add them to the quote cart. Third, request quotation by sending the quote cart to us including product selection, quantities, and destination address – we provide detailed pricing including wholesale cost, CBM, and timeline.
Fourth, review quotation and approve – we send proforma invoice for your records. Fifth, pay 50% deposit confirming order and beginning production. Sixth, we provide production updates and pre-shipment photos for approval. Seventh, pay remaining 50% balance and we arrange shipping. Eighth, furniture arrives at your location for customs clearance and final delivery.
What is the minimum order quantity for furniture retailers?
Minimum orders for furniture retailers typically start at 5000 USD mixed across product types. This allows small retailers to test Indonesian furniture without excessive capital commitment. Many successful retail relationships began with modest 20-30 piece trial orders allowing quality evaluation before larger commitments. As your retail business grows and Zenddu furniture performance is proven, increasing order sizes improves margins through volume pricing and shipping efficiency.
How long does wholesale furniture delivery take from Indonesia?
Complete timeline from order to your showroom typically ranges from 3 to 5 months. Standard catalog furniture requires 6-8 weeks production. Custom or modified furniture requires 8-12 weeks production. Large volume orders may require 10-14 weeks production. Add ocean shipping transit time: 2-3 weeks to Asia-Pacific, 3-4 weeks to US West Coast, 5-6 weeks to US East Coast, 6-8 weeks to Europe, 3-4 weeks to Australia.
Add customs clearance and local delivery adding 1-2 weeks. For retailers planning inventory for specific seasons or events, order placement should occur 4-6 months before needed retail availability. Earlier ordering provides buffer for any unexpected production or shipping delays.
Custom & Exclusive Furniture Questions for Retailers
Can furniture retailers develop proprietary designs with Zenddu?
Yes. We work with retailers to create exclusive designs through several approaches including modifying our existing designs with proprietary variations (dimensions, materials, finishes, details), collaborative design development where retailers provide concept direction and we engineer manufacturability, replicating or adapting designs retailers provide from their own sources, and creating completely original designs from retailer sketches or mood boards.
Proprietary designs ensure your furniture cannot be purchased elsewhere, creating customer loyalty and protecting margins from price competition.
What is required for retailers to get exclusive furniture designs?
Exclusive furniture designs typically require minimum annual purchase commitments justifying the design development investment and exclusivity granted. Requirements vary based on design complexity and market exclusivity scope but generally include minimum annual purchase volumes (specific to each exclusivity agreement)
Exclusivity agreements defining market territories and terms, design development collaboration and approval processes, and commitment to launch and actively market exclusive collections. Exclusivity provides significant competitive advantage but requires retailer commitment ensuring both parties benefit from the investment in proprietary design development.
How long does custom furniture production take for retailers?
Custom furniture for retailers follows the same timelines as standard product manufacturing. Simple modifications to existing designs can often be produced in 6-8 weeks. Standard custom furniture takes 8-12 weeks production.
Complex fully-custom designs may require 10-14 weeks. First production runs of new custom designs may take longer as we perfect execution, while subsequent reorders produce more quickly as processes are established. Plan minimum 3-4 months from design approval to receiving custom furniture at your retail location including production, shipping, and customs clearance. For seasonal merchandise planning, custom furniture orders should be placed 5-6 months before intended retail availability.
Can retailers request furniture modifications for their specific market?
Yes. Market-specific modifications are common and valuable. Different markets have different preferences – American customers often prefer larger furniture than Asian markets, European markets may prefer different finish aesthetics than North American markets, coastal markets may need enhanced weather resistance for outdoor furniture, and climate considerations affect material choices.
Common market-specific modifications include dimensional adjustments for local space standards, finish and color preferences matching regional tastes, comfort specifications for seating, material selections appropriate for local climate, and price-point engineering meeting local competitive realities. These modifications help retailers offer furniture optimized for their specific customer base.
Marketing & Sales Support Questions
Does Zenddu provide marketing materials for furniture retailers?
Yes. Once you have order and paid, we can provide retailers with multiple marketing resources including high-resolution product photography for use in your website, catalogs, and marketing, detailed product descriptions and specifications.
How can furniture retailers differentiate Indonesian furniture in competitive markets?
Retailers successfully differentiate Indonesian furniture through several strategies. Emphasize authentic craftsmanship and artisan story – customers value knowing furniture is handmade by skilled craftspeople rather than factory-produced. Highlight genuine sustainability with verified certifications – not vague greenwashing.
Emphasize material quality and longevity comparing total cost of ownership against cheaper alternatives requiring replacement. Focus on design distinctiveness – Indonesian materials like reclaimed teak and rattan create aesthetics unavailable from domestic suppliers. Develop exclusivity through proprietary designs competitors cannot offer. Position as investment pieces rather than commodity furniture. Retailers successfully commanding premium pricing and healthy margins use these strategies effectively.
Import & Customs Questions for Retailers
What documentation does Zenddu provide for furniture importing?
Our freight forwarder provides complete export documentation retailers need for customs clearance including commercial invoice with detailed furniture itemization, packing list showing contents of every package, bill of lading proving furniture loaded on ship, certificate of origin certifying Indonesian manufacture, SVLK timber legality documentation, fumigation certificates when required by destination country, and pre-shipment photos documenting order.
For retailers new to importing, we guide you through documentation requirements and answer questions. Complete accurate documentation prevents customs delays and ensures smooth clearance.
Do furniture retailers need a customs broker for importing?
Most retailers use licensed customs brokers handling import clearance, especially for initial imports. Customs brokers review shipping documentation, classify furniture under correct tariff codes, prepare and file customs entry forms, calculate and pay duties and taxes on your behalf, coordinate with customs officials, and arrange release and pickup from port.
Broker costs typically vary per shipment for standard clearance. For retailers planning regular importing, establishing a relationship with a reliable customs broker simplifies the process. We can recommend customs brokers in major markets based on other retailers’ experiences.
What if furniture gets held up in customs clearance?
Customs delays occasionally occur, typically due to random inspections, documentation questions, or peak port congestion. When delays happen, your customs broker communicates with customs officials to resolve issues. Common resolution steps include providing additional documentation requested by customs, answering questions about furniture materials or valuation, waiting for physical inspection to be scheduled and completed, and in rare cases paying additional duties if customs reclassifies furniture.
Most delays resolve within 3-7 business days. We provide any additional documentation needed promptly. While frustrating, delays are part of international trade reality and rarely indicate serious problems.
Get Instant access to our online catalogue
- Search all of our products
- Request prices in the Quote Cart
- Speak and chat with us by WhatsApp
- Send us messages
- Options – Select wood colours and fabrics
- Place and monitor orders
- Calculate how full a container is.
- Request export and consolidation costs
- Request shipping prices
- Plus lots more
Our Friendly AI Support
CHAT WITH ZENA
Meet Zena, our AI Customer support. She is available 24/7. She speaks over 95 languages, you can chat with her in any language.
She can answer basic questions like Do you have a catalogue and price list? or technical questions. Like the specification of any raw material, or the cubic capacity of a container. If you planning on visiting Indonesia she can also suggest places to visit during your stay.
YOUR SUPPLY PARTNER IN INDONESIA
Looking for new products for your store or next project?
Useful link: Indonesian Ministry of Trade