Your one-stop-shop for furniture trade buyers.
About Zenddu - Indonesian Furniture Supplier Since 2018
About Zenddu | Handcrafted luxury furniture from Indonesia | Sustainable materials | Supporting traditional artisans | Serving hospitality and retail clients worldwide
About Zenddu
DARE TO BE DIFFERENT
CV. Zenddu Furniture Indonesia is a registered company in beautiful Indonesia. Born in Bali in 2018.
We are passionate about preserving traditional Balinese and Javanese craftsmanship while meeting global demand for sustainable luxury furniture. We specialize in handcrafted furniture, lighting, and home decor made from teak wood reclaimed wood, suar wood, rattan, and other sustainably sourced materials.
Our production is in Java and Bali created by traditional Indonesian woodworking techniques passed down through generations, creating over 12,000 unique products for hotels, resorts, restaurants, and furniture retailers across North America, Europe, Asia, and Australia.
With a large range of furniture and lifestyle products. You are spoilt for choice. If you want to create great tropical interiors and gardens. You can select from our range and we do custom-design products.
Our Story
How Zenddu Began
Zenddu was founded in 2018 in Bali, Indonesia, born from a simple observation: the world’s furniture market was dominated by mass-produced pieces lacking character and soul, while Indonesia’s incredibly skilled furniture artisans struggled to reach international markets directly.
We saw an opportunity to bridge this gap by creating a furniture company that could showcase authentic Indonesian craftsmanship to global clients while providing sustainable livelihoods for local craftspeople.
Our founders spent the first year building relationships with master woodworkers, rattan weavers, and metalworkers across Indonesia, learning traditional techniques and understanding the challenges artisans faced in scaling production while maintaining quality.
We established partnerships with family-run workshops specializing in different furniture categories.
From these partnerships, Zenddu developed a unique production model combining traditional handcrafting with modern quality control, logistics expertise, and international marketing capabilities. This allowed Indonesian’s artisans to focus on what they do best – creating beautiful furniture – while we handled everything else required to serve global hospitality and retail clients.
Our Growth
Since 2018, Zenddu has grown from a small startup with a handful of artisan partners to a comprehensive furniture manufacturer serving clients on four continents. Our catalog expanded from initial offerings of 200 core products to over 12,000 distinct items spanning all furniture categories.
We’ve supplied customers from Singapore to Switzerland, supplied furniture retailers from Denmark to the United States, and created custom pieces for restaurants across Europe and North America.
Today, Zenddu employs a small team managing operations, design, quality control, and international logistics, while working with a network of over 1500 skilled artisans and craftspeople across Bali and Java.
LARGE SELECTION OF PRODUCTS FROM BALI AND JAVA, INDONESIA
Our Mission & Values
Mission Statement
To preserve and promote Indonesian furniture craftsmanship by connecting skilled artisans with global clients seeking sustainable, handcrafted luxury furniture that tells a story of heritage, quality, and environmental responsibility.
Core Values
Craftsmanship Excellence
We believe furniture should be made to last for generations, not years. Every piece we produce reflects the skill of artisans who’ve spent decades perfecting their craft. We reject shortcuts, cheap materials, and rush production in favor of proper joinery techniques, appropriate material selection, and adequate drying and finishing time. Our commitment to craftsmanship means every Zenddu piece can withstand decades of use in demanding commercial environments or cherished family homes.
Artisan Support
Behind every Zenddu furniture piece are skilled craftspeople – many are third or fourth generation woodworkers carrying on family traditions. We’re committed to providing stable, well-paid work that allows these artisans to support their families while practicing their craft with dignity.
Unlike fast furniture factories prioritizing speed over quality, our artisans work at a sustainable pace allowing for proper technique and attention to detail. We maintain long-term partnerships with the same workshops year after year, creating predictable income streams rather than project-to-project uncertainty.
While not formally certified, we maintain documented ethical labor standards across our production network including fair wages exceeding local minimums, safe working conditions, no child labor, reasonable working hours, and respect for artisan expertise and autonomy.
Environmental Responsibility
Sustainable furniture isn’t just marketing language for us – it’s fundamental to how we operate. We prioritize reclaimed teak wood salvaged from 50-100 year old Indonesian buildings, preventing old-growth forest harvesting while giving premium hardwood new life.
When new wood is required, we source exclusively from FSC-certified sustainable forestry operations.
SVLK Certification (Indonesian Timber Legality Verification)
All our suppliers hold SVLK certification, Indonesia’s timber legality verification system ensuring wood is legally harvested and sourced. This government-backed certification prevents illegal logging and supports sustainable forestry practices.
Low-VOC Finishing Standards
We use water-based finishing systems meeting stringent VOC (Volatile Organic Compound) limits safe for indoor air quality. These finishes comply with international standards, making our furniture suitable for health-conscious environments like schools, healthcare facilities, and homes.
Management Team
WESTERN QUALITY
As a British-run company, we fully understand your quality and reliability expectations.
With our knowledge of the marketplace combined with no language problems, you will have confidence that your interests in Indonesia are covered.
Our customers are mainly retailers, architects, interior designers, hotels & villas and fashion brands.
We have customers in West and East Europe, the USA, Canada, South America, Africa, Australia, and South-East Asia.
Zenddu’s Customer Partnerships
Hospitality Sector
Zenddu has furnished hotels, resorts, boutique accommodations, and vacation properties across multiple continents. Whether you’re furnishing a 200-room resort or ordering 20 chairs for your restaurant, we approach every project as a partnership. We listen carefully to understand your specific needs, constraints, and vision. We provide honest guidance about what’s achievable within your timeline and budget. We communicate proactively throughout production. And we stand behind our work with proper warranties and responsive support.
Retail Sector
We supply furniture retailers and importers seeking distinctive products to differentiate their showrooms.
Restaurant & Food Service
Custom furniture for independent restaurants, restaurant groups, cafes, and specialty food service establishments valuing distinctive design and commercial durability. Projects range from 20-seat cafes to 200-seat full-service restaurants.
Interior Design Trade
Professional interior designers specifying furniture for residential and commercial projects appreciate our custom capabilities, sustainable materials, and ability to execute unique designs at reasonable lead times and pricing.
Why Choose Zenddu
Authentic Indonesian Craftsmanship
Our furniture reflects genuine Indonesian woodworking traditions, not mass-produced imitations. You’re buying pieces made by skilled artisans using techniques perfected over generations.
Proven Sustainability
Real teak with documentation, actual SVLK certifications, verifiable sustainable practices – not greenwashing. We can prove our environmental claims.
Custom Capabilities
Whether you need 10 custom chairs or 200 bespoke pieces, our artisans can execute your exact specifications in materials and finishes you choose.
Direct Manufacturer Pricing
No middlemen, no distributors, no markups – you pay manufacturing costs plus our reasonable margin, providing 30-50% savings versus buying from overseas importers, distributors and wholesalers.
International Expertise
Years of successfully shipping furniture worldwide means we understand customs regulations, proper packaging, freight logistics, and international client communication.
Quality Assurance
Rigorous multi-stage inspection process ensures the furniture arriving at your destination matches our quality standards and your expectations.
Long-Term Partnership Approach
We’re not just trying to close one sale – we want to be your furniture partner for years. Many clients return for multiple projects because they trust our quality and service.
YOUR SUPPLY PARTNER IN INDONESIA
Looking for new products for your store or next project?
Useful link: Indonesian Ministry of Trade